Web Analytics

Privacy policy

If you are our customer, supplier, newsletter subscriber or website visitor, you entrust us with your personal data. We are responsible for their protection and security. Please familiarize yourself with the protection of personal data, policies and rights that you have in connection with the GDPR (Personal Data Protection Regulation). 
Who is the administrator?  We are a family cidery UTOPIA - 1490 s.r.o., Sudkův Důl 10, OBRATAŇ, CZECH REPUBLIC, ID: 05235847, which operates the website www.utopia.direct. We process your personal data as an administrator, ie we determine how personal data will be processed and for what purpose, for how long and we select any other processors who will assist us with the processing.
Contact information  If you want to contact us during processing, you can contact us by e-mail: ivo@1490.cz.
We declare  that, as the controller of your personal data, we comply with all legal obligations required by applicable legislation, in particular the Personal Data Protection Act and the GDPR, and therefore that: 
we will process your personal data only on the basis of a valid legal reason, in particular a legitimate interest, performance of the contract, legal obligation or consent, we fulfill the information obligation under Article 13 of the GDPR before the personal data processing begins, we enable and support you in your application and fulfillment of your rights under the Personal Data Protection Act and the GDPR. 
Scope of personal data and processing purposes  We process personal data that you entrust to us yourself, for the following reasons (to fulfill these purposes): 
- sale of cider: 
Your personal data in the range: e-mail, name, surname, postal address, telephone, we urgently need to receive and process cider orders. 
- bookkeeping: 
If you are a customer, we urgently need your personal data (invoicing data) in order to comply with the legal obligations for the issuance and registration of tax documents. 
- marketing - sending newsletters: 
We use your personal data (e-mail and name), what you click on in the e-mail and when you most often open it, for the purpose of direct marketing - sending business messages. If you are our customer, we do so out of a legitimate interest, as we reasonably assume that you are interested in our news, for a period of 5 years. If you are not our customer, we send you newsletters only with your consent, for a period of 5 years. In either case, you can revoke this consent by using the unsubscribe link in each email you send. 
- advanced marketing by consent: 
Only with your consent can we use an e-mail address, for example, for remarketing and targeting advertising on Facebook, for a period of 5 years. This can, of course, be revoked at any time via our contact details. 
- photographic documentation, references, tastings, excursions: 
Only with your consent can we use your photos, references, feedback, etc. until you revoke the consent yourself. We retain your personal data for the duration of the limitation periods, unless the law provides for a longer period for their retention or we have not stated otherwise in specific cases. 

Cookies  A cookie is a tool for storing a small amount of data on a user's computer that is sent as part of communication between the server and the user. The data in cookies can be used by the server for various purposes, but the most common example may be traffic counting. Cookies on the www.utopia.direct website do not contain any personal information about the website user, but serve to quantify the behavior and traffic of the website. By using this website, you agree to the use of cookies for the operation of the website and traffic analysis. You can reject cookies in the settings of your internet browser, or you can set the use of only some of them. You can find the privacy settings on your computer, where the use of cookies can be rejected or disabled, in the menu of the relevant internet browser. You can also change your browser settings to notify you every time a cookie is offered to you. Further useful information about cookies can be found on the following websites: www.aboutcookies.org, www.allaboutcookies.org, www.youronlinechoices.eu
When browsing our website, we record your IP address, how long you stay on the page and from which page you come. We perceive the use of cookies to measure website traffic and customize the display of websites as our legitimate interest of the administrator, as we believe that thanks to this we can offer you better services. Advertising targeting cookies will only be processed with your consent. Our website can also be browsed in a mode that does not allow the collection of personal data. You can disable the use of cookies on your computer. 

Security and protection of personal data  We protect personal data as much as possible using modern technologies that correspond to the level of technical development. We protect them as if they were our own. We have taken and maintain all possible (currently known) technical and organizational measures to prevent the misuse, damage or destruction of your personal data. 

Transfer of personal data to third parties  Ivo and Eva Laurin, Sudkův Důl 10, have access to your personal data. To ensure specific processing operations that we cannot provide on our own, we use the services and applications of processors who can protect data even better than us and specialize in the processing. These are the following providers: 
idoklad.cz - our billing assistant 
UOL a.s. - our accounting firm 
PPL,DPD, MESSENGER a.s. and other shipping partners 
mailerlite.com - our newsletter tool 
Google - email, web analytics
Shopify.com - our eshop

It is possible that in the future we will decide to use other applications or processors to facilitate and improve processing. However, we promise you that in such a case, when choosing, I will place at least the same demands on the processor for security and quality of processing as for myself. 
Your rights regarding personal data protection  You have many rights in relation to the protection of personal data. If you want to exercise any of these rights, please contact us via e-mail: ivo@1490.cz. You have the right to information that is already filled in this information page with the principles of personal data processing. Thanks to the right of access, you can call us at any time and we will prove to you within 14 days what your personal data is being processed and why. If something changes for you or you find your personal data out of date or incomplete, you have the right to supplement and change your personal data. You can exercise the right to restrict processing if you believe that we are processing your inaccurate data, that you believe that we are processing illegally, but that you do not want to delete all data, or that you have objected to the processing. You can limit the scope of personal data or the purposes of processing. (For example, by unsubscribing from the newsletter, you limit the purpose of processing for sending business messages.) Right of portability If you would like to take your personal data and transfer it to someone else, we will proceed in the same way as using the right of access - except that we provide in machine-readable form. We need at least 30 days here. The right to erase (be forgotten) Your next right is the right to erase (be forgotten). We do not want to forget you, but if you wish, you have the right to do so. In this case, we will delete all your personal data from our system as well as from the system of all sub-processors and backups. We need 30 days to secure the right to delete. In some cases, we are bound by a legal obligation, and for example, we must register the issued tax documents for the period specified by law. In this case, we will delete all such personal data that is not bound by another law. We will notify you by email when the deletion is complete. Complaint to the Office for Personal Data Protection If you feel that we do not treat your data in accordance with the law, you have the right to address your complaint to the Office for Personal Data Protection at any time. We will be very happy if you first inform us of this suspicion so that we can do something about it and correct any mistakes. Unsubscribe from newsletters and business messages We send you inspiration e-mails, articles or products and services if you are our customer based on our legitimate interest. If you are not yet a customer, we will only send them to you with your consent. In either case, you can unsubscribe from our emails by pressing the unsubscribe link in each email you send. 

Secrecy  We would like to assure you that our employees and co-workers who will process your personal data are obliged to maintain the confidentiality of personal data and security measures, the disclosure of which would jeopardize the security of your personal data. At the same time, this confidentiality persists even after the end of our contractual relations with us. Your personal data will not be disclosed to any other third party without your consent. 

These principles of personal data processing apply from 6.8.2018.